Sponsortest - The most important advertising industry definitions

The most important advertising industry definitions:

A click or click through is defined as a mouse click on banner or textlink ads.

A raw click is definded as a click from any IP address.
A surfer may click the same banner twice and both clicks are counted.

A unique click is defined as a click from a unique IP address, per banner, within a 24 hours period.

An impression is defined as an ad view.
Sometimes the ad has to be viewed a specific period of time to be counted as an impression.

An action is defined as a sign up, filled out form, purchase or even click.

CPM - Cost (or payout) per thousand impressions

CPC - Cost (or payout) per click through

CPA - Cost (or payout) per action